Have you setup analytics tool to measure your website performance? If your answer is “Yes”, then have you ever tried to know that your website visitors are really hanging around or taking their foot right away from the site?What is bounce rate?
Bounce rate is a metric that indicates the percentage of visitors who left your site without visiting any pages on the site other than the home or the landing page. It’s called – single webpage visitors.
Whether you have an eCommerce web store or simple WordPress website, huge bounce rate is a sign of poor website. Unfortunately, If you’re seeing significantly increasing graph in analytics, since it indicates that your web visitors don’t find what they’re looking for on the page or the page isn’t looking user-friendly, You should consider taking some necessary actions.
Here are some actionable ways that would help to crush bounce rate:1). Know About Your Audience: It’s a big problem about the conventional pabulum in reducing bounce rate. Instead of immediately launching a new design or add more pictures, you should find out the most root problems.
Check out the analytics tool to find out who’s visiting your website and what kind of content they like on your web page. Collect a data from analytics tool. For example new vs. returning visitors, country wise visits and bounce rate. This data will help you to understand how to structure your webpage and what type of content to put on the page.2). Know What Actually Visitors Want: Once you’ve collected the data of web site visitors, know what actually they want.
Focus on the right keywords is the way to attract the right visitors. Ideally, you already have prepared keyword research report and identified the keywords for the web page that you want to be ranked for.You can take a judgment for your website through this chart. It displays percentage of bounce rate for different types of websites.
Once you know what your website visitors want and give it to them, then they have virtually no reason to leave your website.3). Pour everything into UX: Before this point you’ve gotten 2 things.
- You need to know about website visitors
- You need to provide them what they’re looking for
What else can break the increasing rate of bounce? The most important thing is the site’s usability. User experience makes your web visitors more comfortable, confident and clear about their decision to purchase products or services.
You should consider below areas to make UX better.
- Place the essential content above the fold
- Make navigation options obvious
- Good looking professional design
One of the strongest conservation against the bounce rate is to provide awesome functionality on web page and beautiful web design that makes people stay and click.4). Make your website mobile usable: Being mobile friendly is ideal but being mobile usable is critical. You need to make sure that your content can be accessed on different types of mobile device or tablets. 5). Speed up page load: A huge loading time is a major contributing factor to bounce rate. Ideally, most of the users do not have patience to visit a web page that takes too much time to load.
Fast and optimized web page helps to crush bounce rate and increase conversions as well. You can get suggestions about your web performance to make them faster here https://developers.google.com/speed/pagespeed/insights/6). Block spam referral traffic: You may have questions about what is spam referral traffic, right? If you’ve installed google analytics., There are chances that you’ve run into some of these websites (Acquisition > All Traffic > Referrals)
Well, these sites are generating fake referrals. They’re not actually linked to your website at all
These types of spamming can be stopped. You can get rid of them through adding below code to your root .htaccess file or other best practice to fight this nasty spam is using GA filters.
#Block Spam Referral
SetEnvIfNoCaseReferer darodar.com spamlink=yes
List other techniques that you think can help to decrease bounce rate.